BIO

I love exploring a business and the people that drive it. It’s their passion that inspires me to craft copy that tells their story, expands their reach, and engages customers.

I’ve been in the professional writing game for over 20 years.  I’ve worked in agency land, higher education, magazine and newspapers, corporate, government departments, non for profits, and companies where nothing matters but profit.

I’ve been fortunate to work around Australia, the United States, and for an extended period in India. I’ve learned what works and more importantly what doesn’t.

I specialise in written content and strategy. Website and SEO copy, blog posts, social media and advertising, CTA, headlines, feature articles, newsletters, EDM campaigns, profiling, product descriptions, and technical documents.

Every business has its own unique personality and needs. I’ll work with you to understand your ambitions and craft copy that tells your story gets the phone ringing and the cart full.

When you need a writer give me a call for no-obligation friendly chat.